Color Psychology

Color psychology studies how different colors affect human emotions, behaviors, and physiological responses. While individual responses to color vary based on culture and personal experience, certain general patterns hold true: blue tends to calm and lower blood pressure, red energizes and can increase heart rate, green promotes balance and restoration, yellow stimulates mental activity. Understanding color psychology helps designers make intentional choices about room colors based on function. Bedrooms benefit from calming colors that promote rest, home offices need focusing colors that enhance concentration, dining rooms work well with appetite-stimulating warm colors. However, personal preference always trumps general psychology—if you hate blue, it won't calm you regardless of research findings.