Bed & Bath Linens

Bath Towel

A bath towel is the essential everyday drying textile of the bathroom, typically measuring approximately 27 by 52 inches and designed to absorb water efficiently from the body after bathing or showering. The quality of a bath towel is primarily determined by its weight, measured in grams per square meter (GSM), fiber content, and construction method. A higher GSM indicates a denser, more absorbent towel, with 400-600 GSM suitable for everyday use and 600-900 GSM providing a plush, luxury spa experience. The construction of a bath towel involves creating loops of yarn on both sides of a base weave, and the density, height, and material of these loops determine the towel's absorbency, softness, and drying speed. Long-staple cotton towels, particularly those made from Turkish or Egyptian cotton, produce the most absorbent and durable towels. The relationship between absorbency and drying time is important to consider: ultra-plush high-GSM towels absorb exceptionally well but take longer to dry between uses, which can become problematic in humid climates where towels may develop musty odors before drying completely.

Key Characteristics

  • Standard size approximately 27 by 52 inches
  • GSM weight indicates density and absorbency
  • Loop pile construction for maximum absorption
  • Available in wide range of colors and textures
  • Long-staple cotton provides best performance
  • Quality determined by fiber length and loop density

Types & Variations

Turkish cotton plush towel
Egyptian cotton premium towel
Quick-dry low-pile towel
Ribbed texture towel
Dobby border design towel

Common Materials

Turkish cottonEgyptian cottonSupima cottonPima cottonCotton-bamboo blendOrganic cotton

Placement & Usage Tips

Display bath towels folded in thirds on towel bars with the open edges facing away from view for a polished look. Coordinate towel colors with the bathroom palette but consider keeping one set in white for a timeless, spa-like appearance. Rotate between two or three sets to extend the life of each.

💡 Pro Tip

New towels have a silicone finish from manufacturing that reduces absorbency. Wash new towels three times with hot water and half a cup of white vinegar before first use to strip this coating. Avoid fabric softener entirely on towels, as it coats the loops and drastically reduces their ability to absorb water.