Decorating Principles
Repetition
Repetition is the strategic reuse of design elements throughout a space to create visual unity and cohesion. By repeating colors, shapes, patterns, materials, or textures, designers establish a thread that ties disparate elements together, making a space feel intentional and complete rather than random or disconnected.
Repetition is one of the most powerful yet accessible design principles. It doesn't require matching everything—instead, it creates visual connections through recurring elements. Repeating a brass finish in light fixtures, cabinet hardware, and mirror frames, for instance, creates cohesion without monotony. The key is repeating elements enough to establish a pattern (typically three or more times) while maintaining enough variety to prevent boredom.
Key Characteristics
- ✓Repeats design elements throughout space
- ✓Creates visual unity and cohesion
- ✓Establishes recognizable patterns
- ✓Connects different areas
- ✓Typically uses 3+ repetitions
- ✓Balances consistency with variety
Types & Variations
Color repetition (accent hues throughout)
Material repetition (wood, metal finishes)
Shape repetition (circular forms, rectangular lines)
Pattern repetition (geometric or organic motifs)
Texture repetition (rough and smooth surfaces)
Common Materials
Any material can be repeated - metalswoodsfabricsstoneglass
Works Well With These Styles
Placement & Usage Tips
Repeat key elements at least three times throughout a room or home. Distribute repetitions throughout the space rather than clustering. Vary the scale and context of repeated elements to maintain interest while creating cohesion.
💡 Pro Tip
The "rule of three" applies to repetition—use an element at least three times to establish it as intentional rather than coincidental. But don't overdo it: repeating something too many times creates monotony. Find the balance between unity and variety.