Bed & Bath Linens

Euro Sham

A euro sham is a large, square decorative pillow cover measuring 26 by 26 inches, designed to be propped against the headboard as the backmost layer in a pillow arrangement. Originating from European bedding traditions where square pillows are standard, euro shams have become essential components in American bedroom styling for their ability to add height, dimension, and architectural interest to the bed. They create a strong visual foundation that supports the layers of smaller pillows in front. Euro shams work particularly well with upholstered headboards, where they add an extra layer of softness and color between the headboard and the sleeping pillows. In beds without headboards, euro shams serve as a visual anchor that defines the head of the bed. The square format also works beautifully on daybeds, reading nooks, and deep sofas. When selecting euro shams, coordinating them with the rest of the bedding while introducing a subtle variation in texture or shade creates the most sophisticated layered effect.

Key Characteristics

  • Large 26x26 inch square format
  • Placed as backmost pillow layer
  • Creates height and visual depth
  • Works with or without headboards
  • Available in flanged and knife-edge styles
  • Typically sold individually rather than in pairs

Types & Variations

Flanged border euro sham
Knife-edge euro sham
Quilted euro sham
Ruffled euro sham
Monogrammed euro sham

Common Materials

CottonLinenVelvetCotton matelasseSilk blendPerformance fabric

Placement & Usage Tips

Use two euro shams for a queen bed and three for a king bed, positioned upright against the headboard. Choose euro shams in a coordinating but slightly different shade or texture from the standard shams for visual interest. Ensure the euro pillow inserts are 27 inches to fill the 26-inch shams fully.

💡 Pro Tip

Invest in firm euro pillow inserts rather than soft ones. Euro shams need to stand upright against the headboard all day, and a limp insert will slump forward and ruin the layered presentation. Down-alternative inserts with a firm fill maintain their shape far better than soft down for this purpose.